Privacy Policy

Effective November 9, 2026

This Privacy Policy explains how New England Payments Inc., doing business as Max Value Processing ("we," "us"), collects, uses and protects information submitted through zeroupfrontpos.com and related forms.

Information we collect

When you request a POS cost comparison or book a call, we collect the information you provide, such as your name, business name, phone number, email address, state, current POS system and approximate monthly card sales. We also collect basic technical data (such as browser type and pages visited) through cookies and similar tools.

How we use your information

  • To respond to your request and prepare your POS cost comparison
  • To schedule, confirm and remind you of appointments
  • To send follow-up emails and, if you consent, text messages about your request and our offers
  • To operate, secure and improve our website and services

Text messaging (SMS)

If you check a consent box on our form, we may send you text messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to receive texts is not a condition of any purchase.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information may be shared with service providers that help us deliver messages (such as our SMS platform) solely to provide that service.

How we share information

We do not sell, rent or trade your personal information. We share it only with service providers who help us run our business (for example, our CRM, email and scheduling platforms) and, where you choose to apply for service, with the POS and payment processing providers needed to set up your account. We may also disclose information if required by law.

Data security and retention

We use reasonable administrative and technical safeguards to protect your information and keep it only as long as needed for the purposes above or as required by law.

Your choices

You can opt out of texts by replying STOP, unsubscribe from emails using the link in any email, or ask us to access, correct or delete your information by contacting us below.

Contact us

New England Payments Inc. (dba Max Value Processing)
12 Sutherland Way, Nashua, NH 03062
(603) 851-5737 · [email protected]